Brad is a veteran of the Detroit advertising scene, creating award-winning, integrated campaigns for brands like White Castle, Bosch and Shell at J. Walter Thompson.
He was also co-owner and creative director of the creative magazine The Big Idea. Currently, Brad is consulting, developing strategies and campaigns for various companies in need of fresh branding ideas and quality production. He owns Black Sedan, a video production company in Detroit, directing and producing for ad agencies and marketers. A graduate of the College for Creative Studies where he currently teaches advertising and design there.
MAKE IT MEANINGFUL
Marketing is a broad category. Strategy is not. Strategy is specific and important. Finding the core branding idea is essential to effective creative work. All consumer touch points including advertising, marketing, media and experiences center on a single, well researched idea. Through this discipline the award-winning “WHAT YOU CRAVE” campaign for White Castle was created.
MAKE IT BEAUTIFUL
Creative is more that just pretty pictures and clever words. The idea must be brought to life. It’s all about a simple, strong idea and beautiful executions that expresses the core branding idea. Brad is classically trained in design and art direction and is a proven leader with in the trenches wisdom.
MAKE IT HAPPEN
Brad started Black Sedan, a video production company, to provide agencies and marketers an alternative to out-of-town, high-priced video production. As a director, Brad tells brand stories through real people and actors alike. He is a strong communicator. Every successful production, no matter how big or small, is managed from beginning to end. Projects are delivered on time, on budget and in style. http://www.blacksedan.tv
MAKE IT GLOBAL
Brad was a team member at WPP on the global Shell and Siemens businesses. At JWT he was on the new business team with many wins under his belt, for many years. He recently traveled to the Middle East to create a global brand campaign for Guardian Industries.
Branding - Strategy - Ideation - New Business - 360 Degree Campaigns - Storytelling Design - Production - Team Leader - Client & Vendor Relationships - Midwest Work Ethic
D Show - Cannes - Effies - Addys - Obies
Y & R Detroit
JWT Detroit, Frankfort & London
Leo Burnett Detroit
Chevy - Ford - Carhartt - Guardian Industries - Federal-Mogul - My Charge - Gentherm - White Castle - Faygo Pop
Automotive - Retail - Quick Serve Restaurant - Automotive After Market - Package Goods - Publishing
College for Creative Studies - Adcraft Detroit - Vista Maria - Angel’s Place
BFA - College for Creative Studies