United By Drive

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Federal-Mogul Motorparts is a collection of world famous automotive aftermarket brands like Champion, Anco and Moog. While each brand has it’s own identity, the one thing in common was the parent company. Each brand shared many values which united them. The campaign touts a company always on the move that can make an impact within the industry. They have the speed and scale necessary to deliver the products customers need, when they need them. The “United By Drive” campaign launched with a consumer facing brand commercial and followed up with a internal company wide campaign. Print and video delivers the message to the existing employees and helps with recruiting new talent. Brad worked as creative director with Brophy Detroit.