If you hunt or fish you probably own a truck. Your truck is more than transportation, it’s a tool. It’s an extension of your passions and your personality. Some people even name their trucks.
However, these days there are more options and more competition. Chevy wanted to own the “outdoors” arena before Ford or RAM. A series of videos for Chevy Silverado were created highlighting tips about the outdoors and features of the truck that apply to hunting and fishing. Celebrity brand ambassadors delivered the message in an engaging and entertaining way. Brad wrote, directed and produced the campaign for five years.