In the late 90’s the Detroit ad scene needed a boast. The moral in the creative industry was dinged by slumping auto sales and a slow economy.
Outside perception was that Detroit creative departments and the vendors that served them were slow, old and boring. Quite the opposite prevailed when The Big Idea was born. The magazine highlighted the work of ad agencies, design firms, printers, production companies, photographers and illustrators. As creative director, Brad managed all aspects of the design and production of the magazine including editorial content, photography and illustration.