The Guardian brand idea was born from research and input from several Guardian stakeholders including employees and customers. The expression “One World. Made Better.” captures who they are and what they stand for. Guardian is a global team with one shared vision and common culture, committed to making products that improve people’s lives. This brand idea is intended to add value by supporting recruitment, employee retention and public understanding of Guardian as a global diversified manufacturing company.
“ONE WORLD. MADE BETTER”
“THE MIDDLE EAST”